
10 Mar Our Beginnings
Our brand was born during a difficult time. The pandemic forced us to transform ourselves and adapt yet again. During times like this, our minds become more creative. We look for ways not only to survive, but to thrive and grow. We had the opportunity to see our ideas mature and start this project with the intention to empower and inspire every person we reach with our product. The people behind Pura Alma are highly dedicated, passionate professionals and artisans who are committed to the same cause: to create, inspire, and share our knowledge about metals.