Carolina Gutierrez was born in Bogota, Colombia. In 1996 she took her first steps toward the development of Pura Alma by studying jewelry making and then completed a degree in metalsmith. This is where she discovered her extraordinary passion with metals.
Our brand was born during a difficult time. The pandemic forced us to transform ourselves and adapt yet again. During times like this, our minds become more creative. We look for ways not only to survive, but to thrive and grow. We had the opportunity to see our ideas mature and start this project with the intention to empower and inspire every person we reach with our product.
Our Teacher & Mentor
With our work we want to spread the message of love and positive vibes that enrich and lift the soul.