Founder

Carolina Gutierrez was born in Bogota, Colombia. In 1996 she took her first steps toward the development of Pura Alma by studying jewelry making and then completed a degree in metalsmith. This is where she discovered her extraordinary passion with metals.


Carolina’s style is characterized by a minimalist and simple aesthetic, where each piece of jewelry reflects her belief in the power of understated elegance. She focuses on clean lines and thoughtful designs, allowing the natural beauty of the materials to shine through. This approach not only highlights the exquisite craftsmanship of her work but also creates a sense of calm and sophistication. By embracing minimalism, Carolina creates timeless pieces that resonate with those who appreciate the beauty of simplicity.

Our Beginnings

Our brand was born during a difficult time. The pandemic forced us to transform ourselves and adapt yet again. During times like this, our minds become more creative. We look for ways not only to survive, but to thrive and grow. We had the opportunity to see our ideas mature and start this project with the intention to empower and inspire every person we reach with our product.

With our work we want to spread the message of love and positive  vibes that enrich and lift the soul.

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